Firearms – Smith Ruger :
Last election, firearms were very popular in sales after an Obama election, and there is not a lot to expect a big difference again here. There are several reasons why firearm sales will improve on Obama election. First, expectations of more aggressive firearm laws will cause potential buyers to push their purchases forward. Additionally, many conservatives pushed purchases forward as well out of some fear. Will a similar pattern of buyers coming forward after an Obama election occur? We believe so. After the last election, RGR increased 50% over the next six months especially at the turn of the year when sales from Q4 started to be unveiled. We believe that those increases will be pushed forward.