Category Archives: 1st Amendment

For only $19.95

For only $19.95

November 25

"His divine power has given us everything we need for life and godliness through our knowledge of him who called us by his own glory and goodness" (2 Peter 1:3-4).

During my career in advertising I worked with many well known companies such as American Express and Steinway Pianos. We also created direct response TV commercials for different kinds of products. A direct response TV commercial is a television commercial that offers a product or service via a free call. We learned that the "magic" price point for a product was $19.95. Anything over this would significantly reduce response.

Another key to success was that the product had to be able to demonstrate an ability to solve a felt need by the viewer. Household items that could solve a problem that most people experienced or improved their ability to perform a task were the most successful. Advertising allowed viewers to gain knowledge about a product that could solve a problem. Without this knowledge they would never know such a product existed.

Advertising is usually designed to appeal to people’s wants versus their needs. What we perceive is a need is often simply a want. Peter tells us that the Gospel provides every believer divine power to receive what we need for life and godliness. One way we access this power is through our knowledge of Him.

The Bible says the "truth shall make you free" (Jn 8:32). When we know what Christ has provided to us we are able to tap into it. We are able to access what He has provided to meet a need or access a solution to a problem. However, if you do not study the scriptures daily, you will never know what is available to you. This would be like receiving a check for a million dollars but never cashing it because you didn’t know you had to. Knowing what to do would allow you to access the money.

Make a commitment to study God’s Word daily and spend time reflecting on His work in your life. Then, you will experience freedom because you will discover what Peter means when he says "the truth shall make you free."

The drawing power of humility

The drawing power of humility
Proverbs 18
"Before his downfall a man’s heart is proud, but humility comes before honor" (v.12)

In 1 Peter 3:15 we read: "Always be prepared to give an answer to everyone who asks you … But do this with gentleness and respect." Real Christian witness always has a gracious gentleness about it which is far more effective than the aggressive approach which tries to ram the Gospel down people’s throats. As someone has put it: "To win some you must be winsome."A final text we explore is James 3:13

Local gun sales soar after Paris terror attacks


People from around the world are on edge after the Paris terror attacks. Now local gun store owners say sales have spiked in the past week.

One store, On Target Sports, says it’s had a nearly 30 percent surge in gun sales compared to this last time year.

In the days since the heinous terror attacks in Paris, guns are flying off the shelves.

“We have the ability in our hands and control of our own self-defense,” said Deirdre Gahring, an instructor at On Target Sports.

Gahring says more women are looking for that control.

“There is an increase of guns sales after the terror attacks. And women are part of that number,” she said.

Source: Local gun sales soar after Paris terror attacks