Know Your Customer

Know Your Customer

August 28

"Be sure you know the condition of your flocks, give careful attention to your herds" (Prov. 27:23).

Identifying and meeting the needs of customers is key to any successful marketing venture. Many years ago Coca-Cola decided to introduce a new Coke. They conducted research among loyal customers to determine if the new taste would be embraced by Coke customers. The evidence proved that the new Coke would be successful. However, what Coke did not realize was the emotional attachment Coke users had to their existing Coke product. It created a massive outpouring of negative publicity when Coke users rebelled against the new Coke. Loyal Coke drinkers may have liked the taste of the new Coke, but they did not want it as a replacement to what they were accustomed to.

The man responsible was fired. It became one of the most famous marketing blunders ever. However, the story does not end here. The company eventually turned a bad situation into a positive one. Coke ended up having two versions of Coke – new and old. The man responsible was rehired and went on to be successful in the company.

Jesus sought to meet the needs of His customer by ministering to their needs as His Heavenly Father revealed them to Him. Their real need for salvation did not get met until Jesus met a physical need that allowed Him to reveal the true need they had. Some of your "customers" have a perceived need for your product. But they also have a spiritual need they may not realize they have. God wants to use you to meet both needs.

That’s why it is important for you to know your customer.

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Links…

Bill Whittle’s Youtube Channel – Click Here

Small Government and Free Enterprise
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QoTD..

"Good government is not intrusive, the people are hardly aware of it; the next best is felt yet loved; then comes that which is known and feared; the worst government is hated." –ancient Chinese philosopher Lao-Tzu (570-490 BC)

The Hypocrisy That is the Media

And Obama’s Presidency…
From here..

"As the Hoover Institution’s Peter Schweitzer documented recently, members of Obama’s campaign finance committee, his campaign bundlers and major Democratic donors received $16.4 billion of the $20.5 billion in loans and grants doled out under ‘green stimulus’ programs run by Obama’s Energy Department. This is crony corruption, pure and simple. As we’ve said before in many different contexts, it’s impossible to imagine a Republican administration or Congress having so many conflicts of interest, payoffs and out-and-out examples of crony capitalism without a steady drumbeat of indignant stories in the media followed by a massive government investigation. You have to have priorities, we guess. At least the FBI is looking into a real scandal: the rumor that Republican politicians went skinny-dipping in the Sea of Galilee on a trip to Israel last year. We hope they get to the bottom of that, so to speak, soon." —Investor’s Business Daily

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